Graphics and Overall Complexity: :: Help ::
Level of work that the graphics team has to put into the website. Sometimes it is possible to pick "Basic" or "Average" and achieve the appeal offered at the "Enhanced" or "Advanced" level when you have access to high quality photos.

Use the following as a guideline:

None:
Choose this level if your target market cannot handle graphics due to slow modem speeds. (This may be true when your audience is primarily located in a third world country)
Minimum:
Very few graphics with a similar situation to "None".
Basic:
This is appropriate if the industry you belong to does not require anything technical or graphically complex to remain competitive.
Average:
Average graphic appeal acceptable for a small business image.
Enhanced:
This is for corporate level websites. The enhanced level allows you to compete with almost any other corporate website. This would be desirable where establishing trust is an important issue - such as sites accepting credit cards.
Advanced:
This is the highest possible level suitable for industries where artistic appeal is very important.